Welcome to MythsAmerica. Our objectives are:
1)to share ideas, reactions and thoughts and counterpoints on current events and on the often unilateral and revisionist interpretations of facts and history
2) To stimulate and exchange constructive, challenging and stimulating dialogue
3) To promote constructive, meaningful action for a more peace oriented, more just world

Wednesday, November 14, 2012

9 Winnng Leadership Lessons From the US Presidential Campaign:


by Maurizio Morselli

There is always so much to learn; the latest US election provided a number of important winning leadership and communication lessons; here are nine lessons which sum up some foundational winning factors.

1. Belief is number one: Believe in something or keep saying you believe in something with popular appeal and stick to it. Believe that you will win! Believe that the people will believe you.

2. Attention to Words: language usage matters. Write or have others write speeches for you. If you are uncomfortable speaking from the heart, use teleprompters always. Just "act" as if you were saying it from the heart and meant it.

3. Mainstream the message: Appeal to popular needs and make promises aimed at meeting those needs. Repeat the message continuously through slogans and mottoes and marketing tools and paraphernalia.

4. Best Technology: use it to your advantage and to promote your agenda. Use all available social media and aggressive marketing strategies! Have a savvy team of technologists working for you. You are a product that must be sold!

5. Organize Alliances: make alliances with powerful and rich who can support you. If you happen to be really rich you can also use a lot of your own funds(they are tax deductible anyway!) Lobbies & famous people are a must to have on your side. Naturally you will owe them after but then again you'll be president.

6. Obstacles discovery. If you discover or suspect something fishy in your organization prior to your re-appointment, keep it under wraps until you're appointed and then condemn it and say you knew nothing about it. This will elevate your honorable figure even more

7. Zeal: zealously repeat a message with mass appeal to as many as possible; keep the main message the main message. For instance, continue to say you believe in peace although you may approve an even larger military budget; it doesn't matter what you do:  what you "say" is of such impact that  you may even win a Nobel Price for the inebriating power of the repetitive message alone, and not for an actual fact or delivery of concrete actions.

8. Love your wife in public; show affection and sweetness in public. A happy traditional family creates a winning picture.

9. Expect to win every time

In case you would like to quote the above but cannot remember all 9 lessons, use the initial letters of each factor together to spell an easy- to-remember acronym .